lancer

Senses

1. 1.

   to throw

   to propel something through the air with force

2. 2.

   to launch

   to set in motion or introduce (a product, project, career, etc.)

3. 3.

   to cast

   to direct or hurl (a look, glance, or remark)

4. 4.

   to start

   to begin or initiate (a business venture, campaign, or action)

Examples

• "Elle a lancé le ballon vers son ami."

  She threw the ball toward her friend.

• "L'entreprise lance un nouveau produit ce mois-ci."

  The company is launching a new product this month.

• "Il lui a lancé un regard furieux."

  He cast her a furious look.

Usage

*Lancer* is one of the most common French verbs. It is reflexive (*se lancer*) when meaning "to rush," "to embark," or "to throw oneself." Avoid confusing it with *jeter* (to throw away/discard), which is more emphatic or dismissive. Register is neutral to formal.