canibalizar
verb
Senses
- 1.
to cannibalize
to practice cannibalism; to eat human flesh
- 2.
to cannibalize
to strip parts from one machine/product to repair or build another
- 3.
to cannibalize
in business, when a company's new product reduces sales of its existing products
Examples
"A empresa decidiu não lançar o novo modelo para não canibalizar as vendas do produto atual."
The company decided not to launch the new model so as not to cannibalize sales of the current product.
"Tivemos que canibalizar um computador velho para consertar este aqui."
We had to cannibalize an old computer to fix this one.
"O streaming da própria rede começou a canibalizar a audiência da TV a cabo."
The network's own streaming service began to cannibalize cable TV viewership.
Usage
Most commonly used in business and technical contexts. In marketing, "canibalização" refers to market cannibalization. The literal sense (eating human flesh) is rare. Regular -ar verb conjugation.
Conjugation
Full table